The Results
The initiative to update inew.co.uk’s digital presence and enhance its user experience led to measurable improvements:
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- User Engagement: The new layout and improved navigation system contributed to a 20% increase in page views per session.
- Content Discoverability: Enhanced content categorization and personalization features resulted in a 15% uptick in articles read per visit.
- Development Efficiency: The implementation of a design system reduced the time needed for future updates and ensured consistency across the platform, significantly streamlining the development workflow.