The best way to manage your environmental footprint

Recycling and environmental footprint is at the top of the table, but the information is no really tidy and seems the responsibility of consumers ends in recycling moment, I find how consumer a big gap of information about my own environmental footprint I can ́t have an average about my consume and probably would be usefully to take actions to reduce it.

Not exist an app that helps you individually to know how much is your environmental footprint and how much exactly your help in every recycling time.


UX Designer, User Researcher




Sketch, Figma

Initial problem

Users don´t have an option to get a personal score based on their own environmental footprint.

How might we help people manage their own data around their environmental footprint doing visible the individual impact?


Analyze the information gaps that people have about the recycling process.

Learn about consuming habits.

Determine what kind of products people think is difficult to recycle.

To find people’s habits around recycling.

Identify if people feel that they need more help about the environmental impact.


The usability study be held in my studio with 5 participants. Each participant session will last 30 minutes and will include a short briefing, an interview, a task performance around the recycling habits.

People are trying to recycle in the best way possible and making it following the available information

They are reducing their plastic consume

They are improvising solutions to recycle when they are in the street.


I first focused on recycling forgetting the consumption habits

Based on my own biases I assumed that the community did not have enough information about the recycling process but by doing an exhaustive competitive analysis and the interviews I discovered people’s interest in improving their consumption habits.


Getting feedback early before designing the entire experience was important.

I started with basic wireframes of the discover and the detail page of each recommendation – the two I believed were most essential to the concept. I tested the wireframes with two interviewees to understand which they preferred in terms of search and discovery, extracting information, and visual appeal. This guided how I designed the rest of the experience.


After testing the prototype with five users, enthusiasts of recycling I was able to found several weaknesses basically in the structure and buttons.


The users have expressed in all cases feel a bit lost at the moment that trying to complete the main tasks that way was

important to follow their comments and do more intuitive the navigation.


I synthesized interview results to form a typical user’s recycling journey and discovered there were three clear phases where users struggled.

People use RSS looking for environmental advice

Through the interviews and tests, I could discover the user’s habits of looking for content in the RRSS for advice, resources, and contacts.

Users want to improve their behaviors and want a guide on it

People expressed on several occasions the interest in improving their habits at the same time there are not many options to get an accurate guide.

It’s hard to find the complete information in one place

Users with the recycling habit done said they do not have a problem tracking their own consume and want to know more about their own environmental footprint.


Discovering, tracking, and sharing their own consume.

Users prefer products that are in line with what they are used to. For that, I identified a few products that were already exemplifying aspects of my design goals really well to see what I could learn from them. Using the Activity app from Ios as the main inspiration.

More Visual and Smooth

Before creating high fidelity prototypes, I wanted to develop a visual language to keep things consistent across all the elements in the product. I wanted the look and feel of nature.

Design to avoid disruption

After several tests with users, I discovered they need to enjoy the mobile experience to keep the constancy. I added a quick way to upload products, and appealing graphics to invite them to explore their own data and invite contacts.


Thinking further down the product roadmap

There were so many possibilities for Refeel, but I had to be smart about what features I included in the MVP. With the MVP likely to be fairly basic and free to users, I wanted to also think about how this product could eventually monetize the experience and grow market share. Some ideas I had were…

1. Work with local individuals and groups

This could help grow the uniqueness of recommendations as well as help the local economy.

2. Partner with social media influencers

It’s clear that Instagram is a huge part of researching so it makes sense to capitalize on it. Partnering with influencers will raise brand awareness and encourage the adoption of Refeel.

3. Expand into other activities

Currently, Refeel only offers track but as the product gains traction, more categories could be added to expand the user base and grow market share, offering workshops and content.

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