Approach – Ismarigrafica

My design approach

I am designer being passionate about creating lasting and holistic experiences for other human beings.

I am authentically curious about people's experiences, frustrations, and motivations. As an ever-learning designer, I am driven by the stories and interactions we have with those around us and the impact they can have on my own designs.

Design is a collaborative effort!

Being intentional about design decisions based on insights.

Flexibility to adapt your approach to the different phases of the same project based on the data. Planning and facilitating collaborative, creative processes. Being part of the entire process from planning, through ideation to implementation.

Oscillating between attention to interaction details and product ecosystem.

Design is a bridge between what is, and what could be. A good product doesn’t just happen. It’s brought into existence by combining the right activities at the right time. Tying design back to business goals. Understanding people’s lived lives and their experiences.

Building meaningful and useful products to improve the lives of people

Doing emotional experiences at the intersection of art, design and technology. Insights can be anything that informs design decisions: User needs, business requirements, or technological limitations. Holistic attention to the entire user journey.

#sketch #figma #invision #adobe #slack #agile #oKRs #mindmaps

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EMPATHY-DRIVEN DESIGN

DISCOVERY & RESEARCH

People lie all the time,
especially to themselves.

I like to work identifying the needs of the user, it is my design approach to any product or process, from a book to an application, any creative process begins through asking the right questions.

SYNTHESISING USER

The best to start is always with “Why?”

I like to play with the pre-existing constraints and
requirements for every design project, it is challenging, and I enjoy the process of understanding the data and shaping a solution.

DESIGN STRATEGY

Simplicity will make or break an experience.

I like the approach where the design looking to understand deeply the needs of the user or reader, usability, accessibility, and sustainability are the keywords.

EXECUTION AND TESTING

Feel in love with the process
of coming up with a solution.

Designing without introducing potential users to raw
versions of our ideas is unsafe, uncomfortable, and wasteful. To me is crucial to develop useful ways to re-validate ideas previous to jump!