PEPEJEANS

Client: Publicis Groupe

I developed this work during my time on the Publicis Content and Innovation Department. This project represented a new and fresh challenge due to the connection between illustrators and brands.

The Stakeholders had different profiles since plannings, research, insights, designers, and developers. Was a good opportunity to find solutions that help each part saving and caring the brand values at the same time that provide the illustrators had a new platform to express their fashion vision.

The site was a key piece to develop all the communication strategy. I designed minimal and elegant elements to allow navigate without losing the attention on the proposal illustrators.

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