Client: Lanutec Laboratory
This brand represented an exited challenge. To find a way to show more human an industrial company. Was obvious to use the quality and resistance how main values but we decided to think in the kitchen as a place where a share; achieving more personal and human communication.
TI designed a site following the line on the brand, minimalist, silver, and white where the red is always the connection with the branding avoiding the traditional aesthetics to the family kitchen.
TThe users found an enjoyable platform with relevant content and the brand achieve to have a new connection and share more deep values.