Client: ZenithOptimedia

For this project, the main challenge was to build a space where parents and Child's would find useful environmental information.

The insights and research show us that the key change agent in homes was the child this is the reason to design a UI focus to attract young trying to replicate RRSS behavior, a community to share, show and replay ideas.

The Agency decided to offer to the client the opportunity to build a multichannel strategy based on the connection to traditional media as TV, prescribers and online site where children would share all their environmental ideas and where the parents play a key encourage their sons to be part of an environmental movement.