DIESEL LAB

Client: ZenithOptimedia

Diesel shared with the team the need to build a new brand perception that looks more appel to different targets and able to transmit more relevant values.

The Brand director decided to put all attention to the digital opportunities and build a proposal of work hand to hand with the Mula Fest, an event that opens during one weekend and shows all kind of urban artists proposals.

I decided to design a digital experience that should work both for the festival organization how as the artists seeking tho show their projects.

I concentrated all energies in provide an enjoyable site that worked effectively on mobile devices at the same time that transmitted the main idea that the festival would be an artist studio.