Beefeater is per excellence Londoner. To bring the London experience to Madrid the team thought in to replicate through several events a Beefeater path.
Was designed once digital experience that would invite the user to live an intense connection of London in the very center of Madrid. How?
The brand created events, pubs, artistic collaborations and hundreds of activities through the one concept: London.
The digital proposal was true in reflecting that. The fresh sensation of the tonic, the variety of textures and the visual invitation to enjoy was the focal point in this development.